Calling all graphic designers!

Each year VOKRA produces and sells a calendar to raise money for the kitties. The time has now come to refresh the design and we’re looking for a volunteer designer/design firm to be our redesign partner. As a volunteer-driven non-profit, we can’t afford design costs, but our partner will be remunerated by having their name on the calendar as our design partner, free sponsorship on one of the calendar months for one year, lots of purrs from our cats in need of homes and hugs from our volunteers and cat adopters.

Goals:

  • Fundraising! Last year we raised $15,000 and we’re looking to grow this each year.
  • Brand messaging – To tell our story through the kitties featured each month on the calendar.
  • Building community – Providing adopters an opportunity to see their kitties in the calendar and introducing new people to VOKRA.

Process:

We’re looking for expressions of interest based on the below criteria. We’ll choose one partner who will then provide us with three design options to choose from. There are no design requirements as part of the expression of interest. Expressions of interest are due by May 1, 2017.

Please include the following in your response:

  • Information about your background and relevant experience
  • Any calendar design experience, including pictures of such designs (otherwise, please provide pictures of similar elements in designs you have worked on)
  • Information about your volunteer experiences, if any
  • A short paragraph about why you’d like to volunteer on this assignment for VOKRA

Redesign Criteria:

  • Functionality is key. In previous years we’ve sold calendar date squares to people so they can see their adopted cats in the calendar. This has been a challenge as end users are then unable to write on the calendar because the dates squares are full. As such, the new design should leave the dates squares open.
  • Please think outside the (litter) box. We’re open to any design format that meets the redesign criteria. This includes overall size and shape.
  • A look and feel that fits with VOKRA’s mission statement and personality (see below).
  • The calendar must include space for a feature cat photo each month, along with their brief story (approx. 2–3 lines) in a prominent way as part of each month’s calendar page. We’d like the story to be incorporated as part of the picture.
  • Thought should be put into how a sponsor’s logo can be incorporated into each month.
  • As we’d like to continue to offer adopters the opportunity to see their kitties in the calendar, we envision the ability to incorporate 5 -6 small photos into each month. This should be taken into account in the overall design.
  • Format and design: We’re flexible and open to suggestions.

For any questions or further discussion on this RFP, please contact Majid Khoury at 604-725-5892 or strategy@majidkhoury.com

Electronic submissions are preferred and can be emailed to strategy@majidkhoury.com by May 1, 2017.

Learn more about VOKRA on our website at vokra.ca or visit our Facebook page.


VOKRA’s mission is to end cat overpopulation and homelessness. We rescue, heal, then place cats—first in our network of foster homes, then in carefully matched, loving, forever homes. We are a passionate, volunteer-driven charity with extensive cat care experience. We believe that no-kill is the only responsible approach, that Trap Neuter Return works and that cats are AWESOME!

Key messaging to support the positioning:

  • No-kill policy
  • 100% volunteer-driven
  • All donations go to cat care
  • Cats live in foster homes, not cages
  • TNR program to reduce feral cat populations
  • Operated by experts on cats and cat health
  • Stringent policies and procedures related to the health and nutrition of cats in the care of VOKRA fosters
  • Stringent policies and procedures for accepting the right adopters who align with VOKRA’s love, protection, and respect for the adopted cats
  • Volunteers have a wealth of information and best practices on cats’ health, nutrition and behavioural issues

VOKRA personality to set the tone of branding/marketing/communications look and feel:

Professional, trustworthy, compassionate, caring, knowledgeable, organized, yet loveable and playful, like a cat.

 

 

 

Come run with us on June 25!

On June 25, Team VOKRA will be participating in the Scotiabank Half-Marathon and 5k run/walk and we want you to join us. It might not change your life, but your support will definitely help change the lives of the more than 1,400 kitties we rescue each year.

Kitties like Tortilla. After her owner passed away the person she ended up with wanted to have her euthanized. Thankfully the vet refused and we were called to take her in. Tortilla’s around 15 years old and when she arrived at our Operations Centre she was covered in fleas and lice and needed a medical check-up to investigate a lump on her chest (which thankfully turned out to be nothing). Without VOKRA Tortilla would be dead.

Today Tortilla is recovering from her ordeal in foster care and will soon be looking for her new forever home. Unfortunately Tortilla’s story is not uncommon and kitties like her wouldn’t be saved without the help of everyone at VOKRA and donors like you.

You don’t have to be an athlete to join. And few on our team have ever fundraised before either (you only need to commit to raising a minimum of $50). All you need is a love of cats. This love is what unites us as a team and carries us all over the finish line!

It’s super easy to get started. To join Team VOKRA simply click here to register. And, as a bonus, each team member is entitled to a special preferred rate. To get the preferred rate be sure to enter one of the following PIN codes:

Half-Marathon discount code: 17VOKRA21K
5K discount code: 17VOKRA5K

Once you’re registered you’ll receive a link to your personal fundraising page so you can get started right away. And to help ensure you achieve your goal, Team VOKRA will provide you with a motivational emails to help you fundraise. We’ll also invite you to join the Team VOKRA Facebook group so you can connect with your fellow team members. So there’s no excuses! Sign up today and join Team VOKRA!

Be sure to reserve your Team VOKRA spot as soon as possible so you don’t miss out!

Don’t want to run? You can still help when you sponsor Team VOKRA today!